Sunday, January 24, 2010

Week 3: Clear

Howdy,

This week I’m going to be talking to you about the importance of the Internet and the way it has literally turned the business world upside down. Prior to the Internet, if you were an entrepreneur trying to start a small business you would have to compete with industry giants who had all the money and resources necessary to sell their products cheaper and move them from warehouses quicker than a single person, or small team of people, running a mom-and-pop style business could ever do. Well once the internet emerged, this all changed.

The emergence of the Internet brought a World Wide audience of customers to a single marketspace. Now anyone with a computer and items to sell or services to be offered could be a World Wide contender from the comfort of their own home.

In order to surf the web, however, you need a web browser. A web browser (i.e. Internet Explorer, Firefox, Google Chrome) is an application software that allows users to access and view web pages. Each web page is unique and is contained within its own web site, a collection of web pages related to a specific topic.

These web sites can be used for any subject, can be accessed at anytime, and can be viewed anywhere in the world. This is what Jeff Bezos, the founder of Amazon, saw and knew that his business could flourish in this digital environment. By making his store accessible through online access only, he skipped running a traditional brick-and-mortar store and made his rent $0 a month… Not a bad amount to pay each month, huh? This left him thousands of dollars more to spend on advertising, web site design, customer service and shipping costs leapfrogging his company to the forefront of the book selling industry.

Now-a-days the Internet can be used for literally everything imaginable, from finding movie times, lawn mowing companies, a wife or husband, to digitally designing a $1 million+ yacht and having it delivered and waiting a year later in your preferred harbor.

Without the Internet there is no telling where we’d be in the world today, but one thing is for sure, the opportunities the Internet has offered us has made life easier, more customer driven, and made reaching the other side of the world as easy as clicking open an Internet Browser.

http://www.articlesfactory.com/articles/internet/the-emergence-of-internet.html

Until next week,

-Nicolas Wolfson

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